As we move through 2025, POS resellers and tech consultants are increasingly embracing paid advertising, not just as an experiment, but as a core channel for lead generation. Whether you are selling integrations, white-label solutions, or multi-location infrastructure, the right ad strategy can get your offer in front of decision-makers quickly.
However, which platform works best for restaurant tech resellers: Google Ads, Meta Ads (formerly Facebook Ads), or LinkedIn Ads? Let us break down what each offers and how to select the right mix based on your audience, budget, and goals.
Gone are the days when referral deals and outbound calls were enough to fill your pipeline. Today's restaurant operators research vendors online, often before they talk to a human. Paid ads let you:
- Get in front of restaurant owners actively searching for POS upgrades
- Showcase complex offerings like menu-syncing or API integrations with a clear message
- Run regionally targeted or industry-specific campaigns for specific verticals (QSRs, franchises, cafes, etc.)
Moreover, with platforms investing heavily in AI-driven targeting, you do not need a massive marketing team to get started.
Google Ads is the go-to platform for capturing demand that already exists. If someone is typing "best POS for delivery," they are probably not browsing, they are ready to buy.
Pros:
- Search intent: You show up when restaurant operators are actively looking for a solution.
- Keyword control: You can target industry-specific terms like "white-label POS for restaurants" or "DoorDash POS integration."
- Data-rich insights: Google Ads gives you conversion data, cost-per-click (CPC), and ROI tracking in real-time.
Cons:
- Expensive keywords: B2B and POS-related keywords can easily hit $10–$25 per click.
- Requires great landing pages: Without well-optimized pages, even the best ad will not convert.
Best use case:
Promoting your most technical or urgent offers – like "restaurant menu sync software" or "KitchenHub reseller dashboard" – to people already in research mode.
Meta Ads (Facebook and Instagram) are ideal for building awareness and reaching operators who are not yet actively shopping for a new point of sale (POS) but are open to better solutions.
Pros:
- Hyper-specific targeting: Reach restaurant managers, QSR owners, or food tech fans based on behavior, job title, and interest.
- Engaging formats: Run carousels, videos, or image ads showing your product in action.
- Low CPMs: You can reach thousands of niche targets for a relatively low spend.
Cons:
- Lower intent: You will often need to warm leads up with email sequences or retargeting.
- Creative fatigue: You will need to refresh your visuals and copy frequently to maintain performance.
Best use case:
Running "top of funnel" campaigns: a downloadable guide, webinar invite, or a soft CTA like "See how your menu would look in our dashboard."
If you are targeting multi-location chains, enterprise restaurant groups, or payment/POS partners, LinkedIn Ads delivers the most precision at a higher price.
Pros:
- Professional targeting: Reach decision-makers by job title, company size, industry, and more.
- High lead quality: Leads from LinkedIn tend to be farther along in the decision-making process.
- Native lead gen: Pre-filled lead forms make it easy to collect data without leaving the platform.
Cons:
- High CPC: LinkedIn Ads are the most expensive of the three, typically ranging from $10 to $30 per click.
- Small reach: Great for targeted campaigns, less useful for mass awareness.
Best use case:
Outreach to franchise ops managers, CTOs at tech-forward restaurant groups, or other resellers. LinkedIn works well for co-marketing pitches, white-label opportunities, and partnership building.
Platforms Comparison
Budgeting and ROI Considerations
If you are working with a lean marketing budget:
- Start with Google Ads to capture high-intent leads and fast ROI.
- Use Meta Ads for remarketing and top-of-funnel content.
- Add LinkedIn Ads only if you are selling B2B services, integrations, or co-branded offerings.
Tracking return on ad spend (ROAS) across all platforms is key. Tools like Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag help you tie conversions back to campaigns, even if your sales happen offline.
Trends to Watch in 2025
- AI-powered optimization: All three platforms are pushing automated bidding, smart audiences, and AI-generated creative.
- Short-form video: Meta and even Google (via YouTube Shorts) are rewarding attention-grabbing 15–30-second video ads.
- Professional-first social: LinkedIn's growing ecosystem of industry content makes it easier to blend ads into native content feeds.
Do not Pick Just One
The smartest POS resellers use a mix of platforms:
- Google Ads brings in ready-to-convert traffic.
- Meta Ads keeps your brand visible in key markets.
- LinkedIn Ads builds long-term B2B opportunities.
If you are white-labeling KitchenHub or selling advanced restaurant integrations, you need a marketing funnel that mirrors your sales cycle. Paid ads done right can compress that cycle and open doors you did not know were there.
Want to explore co-branded ad campaigns or need help targeting restaurant operators across North America? KitchenHub works with POS resellers and tech partners to scale smarter.
