Some Worthwhile Strategies to Consider
Uber Eats is more than an American innovation; it actually has a presence in 32 countries. As it has become popular, it has seen an increase in orders - especially since lockdown. It's not alone, either; Grubhub and others have similarly seen an increase in traffic. Accordingly, more and more restaurants are beginning to involve themselves with such companies.
So how do you stay competitive if you're running a restaurant in this environment? Following we'll explore fourteen ways to increase your ranking for best results overall, including:
- Design a Specific QR Code
- Get Sponsorship for Your Listings
- Keep Hours of Operation Updated
- Make The Process as Easy as Possible
- Make Your Packaging Digitally Optimized
- Improved Online Reviews and Star Ratings
- Special Offers, Discounts, and Other Promotions
- Use QR Codes to Help Stimulate Customer Feedback
- Allow Order Customization to Engage More Clientele
- Deliver Dishes Faster and Decrease Time in Preparation
- Make it Possible for Customers to Place Advanced Orders
- Print QR Codes on Any Physical Media Your Restaurant Produces
- Pictures Sell Entrees: Make Sure Yours Are Absolutely Top-Notch
- Make Sure You Keep Your Menu Updated Continuously; Add New Dishes
1. Design a Specific QR Code
Get a QR code you can use in varying applications. We'll cover a few distinct options here, but in a nutshell, QR codes are basically the next step up from UPC, and then some. You'll want to put them wherever you can; more on that shortly.
2. Get Sponsorship for Your Listings
Sponsored listings increase visibility in an almost exponential way. You get your audience, and to a degree, that of your sponsor. The more sponsored listings you have through different sponsorship, the better engagement will be overall. Work with multiple sponsors.
3. Keep Hours of Operation Updated
The world has been in a strange flux for the last five years or so, and that just becomes more turbulent as time goes on. Especially with the unpleasantness of 2020 and 2021, you should expect the unexpected in 2022. While for many restaurants, options like Uber Eats have been good for business, things are always changing. Be sure you're always up-to-date on hours of operation.
4. Make The Process as Easy as Possible
It shouldn't take as long to make an online order as it does to physically go to your restaurant. Work to simplify the order process for your restaurant as much as possible.
5. Make Your Packaging Digitally Optimized
You can put QR codes on the packaging for the dishes you send out via Uber Eats. This is one of many ways QR optimization is key to increasing your Uber Eats ranking. Via UPC, customers can learn about dishes, specials, and more; fostering increased engagement.
6. Improved Online Reviews and Star Ratings
To improve your online reviews and ratings, provide excellent service, give discounts where possible (we'll cover that next), and make food that demands a positive review. You can also solicit reviews as a means of distributing coupons.
7. Special Offers, Discounts, and Other Promotions
The kind of customers that commonly use QR codes are also more likely to do an online review or give you a rating. Find any way you can, short of being obnoxious, to invite ratings and reviews. A great tactic is giving a discount or other promotion with a verified review.
8. Use QR Codes to Help Stimulate Customer Feedback
Dovetailing from point 7, beyond simple information. QR codes are a fine vehicle to invite all sorts of customer feedback; whether of the complaint variety, or as regards a review. Without feedback, you don't know where you can improve. Get it wherever you can.
9. Allow Order Customization to Engage More Clientele
The more customization you allow, the better - within reason. If customization makes ordering through the app too complicated, it will work against you. You're looking for a balance that conveniently engages clientele.
10. Deliver Dishes Faster and Decrease Time in Preparation
The faster you prepare your dishes, the better. Find ways of decreasing prep time. Look to traditional fast food outlets if you're not in that area of food delivery; see what works for them, and what you can appropriate without diminishing food quality.
11. Make it Possible for Customers to Place Advanced Orders
Advanced orders are smart, because sometimes customers love your food, but don't have time to make an order for one reason or another. If they can make it in advance, they'll have their food when they want it, and you can prioritize delivery better, resulting in a more positive customer experience overall. It's a win-win.
12. Print QR Codes on Any Physical Media Your Restaurant Produces
Beyond externalized QR placement on delivered foods, throughout your restaurant, on any flyers or disposable menus, on merchandise, and as is relevant regarding internal decor, you want to print QR codes. Put them all over in a way that doesn't look cheap.
13. Pictures Sell Entrees: Make Sure Yours Are Absolutely Top-Notch
Mouthwatering pictures lead to an increase in orders. You want the best pictures of your food front and center. It can be worthwhile to hire a professional food photographer.
14. Make Sure You Keep Your Menu Updated Continuously; Add New Dishes
Your menu is going to change, period. You want to make a practice of adding new dishes, and updating digital menus accordingly. The moment something goes off the menu, let customers know by updating what you offer.
Acquiring a Better Ranking, and More Business
These suggestions should help you improve overall, as far as Uber Eats rankings go. Of these fourteen tips, QR code maximization for offline engagement and conversion is one of the most important things you should master. For more ways of optimizing your digital performance, contact the Uber Eats platform directly.