missed orders
WHO
GritsDC is a collective of local tastemakers operating out of Washington, D.C. Known for delivering soulful, comforting meals straight to customers' doors, GritsDC operates virtually through platforms like DoorDash, Uber Eats, and Postmates, with no storefront and no dine-in.
WHAT
The team behind GritsDC saw potential in expanding virtually, but struggled to manage incoming orders across multiple tablets, reconcile delivery menus, and gain the data they needed to make smart operational decisions.
WHY
For a concept built entirely around off-premise dining, GritsDC needed a streamlined, all-in-one technology partner. The goal was to grow without growing overhead – no new staff, no bigger kitchen, no marketing campaigns – just better infrastructure.
KitchenHub gave GritsDC the foundation to scale smart. By aggregating all third-party delivery platforms into a single, easy-to-manage interface, the team could focus on food, not logistics. KitchenHub’s tools allowed them to identify high-performing items, manage menus across channels, and fulfill every order without delays or confusion.
Most importantly, KitchenHub allowed GritsDC to operate like a well-funded ghost kitchen — without the startup costs. With no need to expand staff or buy extra hardware, GritsDC turned its compact setup into a high-volume, delivery-first brand.
1. Difficulty tracking and fulfilling orders from multiple delivery platforms
2. Menu inconsistencies and lack of centralized control
3. Lack of visibility into performance metrics
4. Missed growth opportunities due to inefficient operations
There are many new resources for starting a virtual restaurant. The main option is to become a partner with KitchenHub
