Franchising a restaurant allows you to reproduce a successful business system across multiple locations. Here, a franchise agreement is the key document. This contract awards others’ the legal basis to use your brand name, supply chain networks, procedures, and recipes.
Such a strategy is an excellent way to expand and explore new markets. That said, preparation is the chief ingredient for growth and a successful franchise.
Let’s explore 9 tips to help you scale your business operation.
1. Promotion of Real Estate
Whether you are a traditional restaurant franchisor-franchisee or a restaurant group, it is critical to promote your location and the restaurant buildings. After all, the more sites your clients know, the more chances you can retain your customers while also keeping them away from your competitors.
Let’s assume, for instance, one of your restaurants is full, here it’s best to direct clients to your nearby entity. Configure your online reservation pages to indicate nearby availability. Guests can easily make reservations or join your fun virtual waitlist, keeping them part of the family.
2. Collaborate on Client Information
When your restaurants exchange customer information, each location and franchisee increases its likelihood of making each visitor engagement unique plus retaining the patrons.
Assume a regular client of your restaurant makes their first reservation at its sister restaurant. Because the guest's eating preferences are already in your customer relationship management (CRM) system, the sister property personnel has easy access to this information.
Without any further inquiries, this means a waitress can propose a suitable menu that matches the client's requirements.
3. Maintain the Awareness of Your Brand
Always prioritize technologies that put your brand out there in front of your customers since it's a critical step in learning how to franchise a restaurant. An already recognizable brand name should attract more customers with multiple locations and franchisees.
Engaging white-labelled measures such as reservations and online ordering platforms will enhance your brand awareness and loyalty.
4. Maintain a Smooth Technology Stack
Your franchise growth is relative to your tech stack growth. It would help if you kept a smooth transition during scaling. Identify technology solutions that allow data to be readily transferred between locations and franchisees.
Integrating technologies ensures that your IT stack promotes growth. For instance, a particular guest management platform should be able to share data with your point of sale systems and accounting tools.
5. Connecting Your Real Estate to Technology
Your IT systems should be able to communicate with one another and with the rest of your assets. After franchising, invest in enterprise-scale systems designed to support chains.
More excellent properties and franchisees equal more knowledge. When your tools interact, you may obtain information about your customers, preferences, and transactions more quickly.
With capabilities like group-level tracking, you can soon find patterns.
6. Learn About Your Clients' Eating Patterns
Your clients should always be your top priority as you continue to expand or franchise. With the customer relationship management system, you can create their profiles alongside their order history, preferences, and dates.
Whenever your clients visit your other properties, you might surprise them with a personalized dining experience. Providing every guest with royal treatment increases brand loyalty and encourages repeat visits.
To understand guest preferences and patterns, tracking on- and off-premises dining across many locations is required.
7. Make Each Table Count
Franchising means more restaurants in various locations equipped with sufficient tables. More restaurants mean you will be able to receive more clients, thus more revenue.
To make good use of tables in each location, you can develop an algorithm powered seating procedure to ensure that clients receive the best tables according to their spending habits.
That means clients who are likely to spend more according to CRM get the best tables that serve their preferences.
8. Encourage Direct Interaction with Guests
Direct guest relationships are more vital for franchises than independent restaurants since franchisees provide additional revenue and commission opportunities through various third-party platforms.
For instance, for guests that make orders and reservations via third-party platforms such as websites and delivery applications, you can send them a direct link to make their bookings. Such a plan saves them time. This way, they are likely to stick around and become regular clients.
Franchising a restaurant offers your brand new markets, expands your clientele pool, and boosts your revenue streams. Proper groundwork is critical. Each business goal you set for the franchise must be realistic. Finally, you should have a solid strategy to support these objectives. Such a plan must be unique to your operation, community, and growth goals.