CASE STUDY
How FoodHub Entered the US Market Unlock with KitchenHub Ready-Made Delivery Marketplace Integrations
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4 months
Instead of 18 to launch US market integrations
$300k
Avoided
in development costs
85%
Reduced
manual errors
Background
WHO
FoodHub, an international provider of POS, online ordering, and marketplace solutions, is renowned for its analytics tools and user-friendly interface designed to help restaurants thrive. After achieving significant success in the UK, FoodHub identified the US as its next strategic growth market.
WHAT
FoodHub, an international provider of POS, online ordering, and marketplace solutions, is renowned for its analytics tools and user-friendly interface designed to help restaurants thrive. After achieving significant success in the UK, FoodHub identified the US as its next strategic growth market.
WHY
The challenge wasn’t just the technical development of these integrations—it was the waiting period required for approval from DoorDash before starting the process. This delay, combined with the complexity of integration, risked prolonging FoodHub’s market entry, giving competitors a head start.
Solution
FoodHub chose to work with KitchenHub, a third-party technology provider that offered pre-configured integrations for all major US delivery platforms. By partnering with KitchenHub, FoodHub avoided the need to build each connection from scratch, enabling it to redirect resources toward strategic growth initiatives and accelerate its US market entry.
1. Custom Integration
in Record Time
KitchenHub completed a custom integration with the required US delivery platforms in just two weeks, dramatically reducing FoodHub’s waiting time.
2. Pay-Per-Order
Pricing Model
KitchenHub offered a flexible pricing structure, allowing FoodHub to pay only for the integrations it needed, rather than a full suite of services, which helped control costs.
Implementation
Assessment
FoodHub and the provider’s team mapped out technical requirements, identifying minor gaps between the existing APIs and FoodHub’s POS architecture.
Configuration
The provider adjusted its APIs to match FoodHub’s specifications, including localizing features to meet US-specific payment and tax regulations.
Testing
Rigorous testing was conducted to verify menu accuracy, ensure order flows were correctly routed, and confirm delivery partner requirements were met.
Training
Staff across departments received role-specific training on managing the integrations and troubleshooting common issues.
Challenges Resolved
API inconsistencies between platforms were addressed collaboratively, with both teams prioritizing quick fixes to meet deadlines. Clear documentation minimized training time, enabling FoodHub’s team to become proficient within weeks.
Stakeholder Feedback
This integration allowed us to launch in the US in record time, avoiding the heavy lift of custom development. Our restaurant clients now benefit from simplified delivery workflows that save them time and reduce errors.
Head of Expansion, FoodHub
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